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Search results for “Paid Search”
NDC is not just a standard – it’s a signal to the industry
01/24/2019
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4:49:48 PM
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By steering the focus on offers and orders (rather than static filed rules), an intelligent offer will include exactly what you’re getting, the cost, modification rules, and clearly defined terms and conditions.
Will Chinese technology give hoteliers a fat problem this Year of the Pig?
01/28/2019
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4:41:12 PM
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Partnering with Hotelbeds allows hoteliers a quick and cost-effective route into the Chinese market, without having to create their own local sales teams, social media presence or customer support teams.
Hotelbeds: Year-end review and forecast trends for 2019
12/12/2018
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12:03:43 PM
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The biggest challenge for travel intermediaries and distributors is to stay relevant to hotels. But for many people in this space, the copycat model is becoming increasingly harder to justify, as they are not delivering extra value to hotels.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018
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3:41:41 PM
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Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
Expedia’s Barry Diller calls on Google to be regulated
10/18/2018
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4:59:59 PM
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It will be interesting to see if Diller’s comments will translate into Expedia Group policy changes.
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
How a meta-search engine is putting a new spin to garnering traffic in China?
09/14/2018
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7:04:31 PM
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At a time when traditional ways of user acquisition are being challenged, meta-search site iGola is looking at fresh ways of garnering traffic in addition to refining its product to stay relevant in the travel booking funnel.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018
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10:11:42 AM
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Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
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